yay.co.nz(N°01) ConceptCelebration, as a serviceBy Max Lawton
YAY
Big news deserves a small parade.
Write someone’s small win. Send them one link. Their whole screen becomes a poster in their honour.
(N°02) How it worksThree steps, no app
1Write the winA first marathon, a hard week survived, a cake that didn’t collapse.
2Send the linkOne link. It works anywhere a link does.
3Watch it landTheir screen floods with colour and their name, then asks them to pass one on.
(N°03) Make a yayTry it on yourself first
Their colour
yay.co.nzPreview
YAY,SAM!
Ran a first marathon
(N°04) The thinkingGrowth, by delight
Every yay ends with an invitation to send one on.
That’s the whole growth model. It spreads through the people it delights, one small win at a time.
And it’s built for a sponsor. A bank, a phone network or a sports drink could own the moment of pure good news, with their name on every poster sent.