Supporting some of the world’s most loved brands
across CPG, Retail, SaaS & Lifestyle

Supporting some of the world’s most loved brands
across CPG, Retail, SaaS & Lifestyle

Supporting some of the world’s
most loved brands across
CPG, Retail, SaaS & Lifestyle

ABOUT MAX

WHat I do

I build brands people notice and businesses that grow. My work spans brand strategy, market entry, retail, e-commerce and digital, with a focus on turning ambitious ideas into measurable results.

My background

I’m a New Zealand marketer with more than seven years of experience building brands across the US, Australia and New Zealand.

At AF Drinks, I helped take a growing New Zealand challenger brand into more than 5,500 US retail locations, including Target, Walmart and Sprouts. I led work across brand, retail, e-commerce, paid media and culture, including campaigns with Khloé Kardashian, Kris Jenner and Coachella.

Before that, I worked across brands including KFC, Taco Bell, Pizza Hut, Rebel Sport, Briscoes, Canterbury and Discovery. That mix has taught me how to bring big-brand thinking into fast-moving businesses, and how to create work that is both commercially useful and culturally relevant.

My approach

I like clear thinking, strong ideas and staying close to the work. I can shape the strategy, build the plan, bring the right people together and stay involved through launch and performance.

The best marketing should do more than look good. It should earn attention, drive action and leave the business stronger than it was before.

SELECTED EXPERIENCE

2020 - 2022
Digital Marketing Specialist, Marketing Association

2020 - 2022
Senior Community & Paid Media Manager, Mosh

2022 - 2023
Social & Digital Manager, Culture at Stanley St

2023 - 2026
Global Brand & Digital Manager, AF Drinks

(2026 – Now)
Brand & Content Lead (B2B), ArchiPro

awards

+ AIMES Innovation - (Science and Innovation) - 2025

+ EY Entrepreneur of the Year for North Auckland, NZ - 2017, 2018

+ CEO of the Year, Young Enterprise New Zealand, Auckland - 2018

+ AIMES Emerging Talent Award (Innovation) - 2018

+ 1st Place Winner - Entrepreneurs in Action (EIA), New Zealand - 2018

+ Singapore Business Challenge Winner, New Zealand Embassy

+ 1st Place Winner - Auckland Challenge, New Zealand Trade & Enterprise (NZTE)

+ 1st Place Winner - University of Auckland Centre for Innovation and Entrepreneurship

+ 2nd Place - Sir Todd Foundation Award

+ Vice President of the Emerging Marketers Group, New Zealand 

+ Member for OneClub.org - The One Club for Creativity, NYC.