Supporting some of the world’s most loved brands
across CPG, retail, SaaS and lifestyle.









































For six years I’ve worked with brands like these, across New Zealand, Australia, the US and the UK. Here’s some of what we made together.
ABOUT MAX
What I do
I build brands people notice and businesses that grow. I care about both sides of the job: how a brand feels, and whether it sells.
My background
I’m a brand and growth marketer from Auckland with six years of work across New Zealand, Australia, the US and the UK.
At Free AF, I ran brand and digital while the business grew from around 400 US stores to more than 5,500, with launches into Walmart and Target and later Sainsbury’s in the UK. Today I look after B2B brand and content at ArchiPro, including its US launch.
I started out in agencies, at Mosh and then Culture, on brands like KFC, Pizza Hut, Rebel Sport, Briscoes and New Zealand Natural. That mix taught me how to bring big brand thinking into businesses that move fast, and how to make work that’s useful to the business and still worth talking about.
My approach
I like clear thinking, good ideas and staying close to the work. I’m as happy shaping the strategy as I am writing the plan, pulling the right people together and sticking around for the launch and the results.
Good marketing earns attention, moves product and leaves the business in better shape than it found it.
Selected experience
2026 to now
ArchiPro
Brand Marketing and Content Lead (B2B)
WasteX
Cofounder, Brand and Go to Market
Free AF
Global Brand and Digital Manager
Culture
Social Media and Digital Manager
Mosh
Senior Community Manager
Marketing Association
Digital Marketing Manager
Recognition
Awards
Sustainable Business Network, Next List
AIMES Innovation Award
Best Design Awards, Design Communication
Velocity $100K Challenge, University of Auckland
EY Entrepreneur of the Year, YES North Auckland
AIMES Emerging Talent Award, Innovation
CEO of the Year, Young Enterprise NZ, Auckland
Entrepreneurs in Action, NZ
Southeast Asia CAPE Singapore Business Challenge
Auckland Challenge, NZTE
University of Auckland Centre for Innovation and Entrepreneurship
Sir John Todd Memorial Award, Young Enterprise NZ
Industry
Emerging Marketers Group, NZ Marketing Association
The One Club for Creativity, NYC
Features
Work featured in
Forbes ↗︎
2024
Adweek, Sober October ↗︎
2024
Adweek, The Driest July ↗︎
2024
Rolling Stone ↗︎
2023
WWD ↗︎
2024
E! Online ↗︎
2023
NBC News Select ↗︎
2023
BuzzFeed ↗︎
2023
Delish ↗︎
2024
CNET ↗︎
Yahoo Lifestyle ↗︎
2024
MSN ↗︎
2023
Los Angeles Magazine ↗︎
2023
Well+Good ↗︎
2023
OK! Magazine ↗︎
2023
Fox 32 Chicago ↗︎
2023
CBS Austin ↗︎
2023
FoodNavigator USA ↗︎
2024
Food & Beverage Magazine ↗︎
2023
Social Life Magazine ↗︎
2023
Naluda Magazine ↗︎
2023
VegOut ↗︎
2023
TrendHunter ↗︎
2023
New Zealand Herald ↗︎
2025
Stuff ↗︎
2025
RNZ ↗︎
2025
1News ↗︎
2025
drinksbiz ↗︎
2025












