Supporting some of the world’s most loved brands
across CPG, retail, SaaS and lifestyle.
Brands across CPG, retail, SaaS and lifestyle
Impressions across campaigns in New Zealand, Australia and the US
I’ve worked with brands like these across New Zealand, Australia, the US and the UK. Here’s some of what we made together.
Here’s the work in order, by year and by country. Keep scrolling to travel from the agency years in Auckland to building brands across the US, and back home to the ventures I’ve started.
ABOUT MAX
What I do
I build brands people notice and businesses that grow. I care about both sides of the job: how a brand feels, and whether it sells.
My background
I’m a brand and growth marketer from Auckland, working across New Zealand, Australia, the US and the UK.
At Free AF, I ran brand and digital while the business grew from around 400 US stores to more than 5,500, with launches into Walmart and Target and later Sainsbury’s in the UK. Today I look after US retail growth for Morning Made, across Walmart, Target, Instacart and Kroger.
I started out in agencies, at Mosh and then Culture, on brands like KFC, Pizza Hut, Rebel Sport, Briscoes and New Zealand Natural. That mix taught me how to bring big brand thinking into businesses that move fast, and how to make work that’s useful to the business and still worth talking about.
My approach
I like clear thinking, good ideas and staying close to the work. I’m as happy shaping the strategy as I am writing the plan, pulling the right people together and sticking around for the launch and the results.
Good marketing earns attention, moves product and leaves the business in better shape than it found it.
Selected experience
ArchiPro
Brand Marketing and Content Lead (B2B)
2025 to now
Morning Made
Retail Growth and Performance
WasteX
Cofounder, Brand and Go to Market
Free AF
Global Brand and Digital Manager
Culture
Social Media and Digital Manager
Mosh
Senior Community Manager
Marketing Association
Digital Marketing Manager
Recognition
Awards
Sustainable Business Network, Next List
AIMES Innovation Award
Best Design Awards, Design Communication
Velocity $100K Challenge, University of Auckland
Industry
Emerging Marketers Group, NZ Marketing Association
The One Club for Creativity, NYC
