ABOUT MAX
What I do
I build brands people notice and businesses that grow. I care about both sides of the job: how a brand feels, and whether it sells.
My background
I’m a brand and growth marketer from Auckland with six years of work across New Zealand, Australia, the US and the UK.
At Free AF, I ran brand and digital while the business grew from around 400 US stores to more than 5,500, with launches into Walmart and Target and later Sainsbury’s in the UK. Today I look after B2B brand and content at ArchiPro, including its US launch.
I started out in agencies, at Mosh and then Culture, on brands like KFC, Pizza Hut, Rebel Sport, Briscoes and New Zealand Natural. That mix taught me how to bring big brand thinking into businesses that move fast, and how to make work that’s useful to the business and still worth talking about.
My approach
I like clear thinking, good ideas and staying close to the work. I’m as happy shaping the strategy as I am writing the plan, pulling the right people together and sticking around for the launch and the results.
Good marketing earns attention, moves product and leaves the business in better shape than it found it.
Selected experience
2026 to now
ArchiPro
Brand Marketing and Content Lead (B2B)
WasteX
Cofounder, Brand and Go to Market
Free AF
Global Brand and Digital Manager
Culture
Social Media and Digital Manager
Mosh
Senior Community Manager
Marketing Association
Digital Marketing Manager
Recognition
Awards
Sustainable Business Network, Next List
AIMES Innovation Award
Best Design Awards, Design Communication
Velocity $100K Challenge, University of Auckland
EY Entrepreneur of the Year, YES North Auckland
AIMES Emerging Talent Award, Innovation
CEO of the Year, Young Enterprise NZ, Auckland
Entrepreneurs in Action, NZ
Southeast Asia CAPE Singapore Business Challenge
Auckland Challenge, NZTE
University of Auckland Centre for Innovation and Entrepreneurship
Sir John Todd Memorial Award, Young Enterprise NZ
Industry
Emerging Marketers Group, NZ Marketing Association
The One Club for Creativity, NYC
