Hubbards
Client
Hubbards
Location
New Zealand
Year
2023
Credits
Walter and Wild
The Objective
Hubbards had a strong legacy. I wanted the digital work to feel current without pretending that history did not matter.
The Insight
People already had a relationship with the brand. The job was to make that relationship feel alive again, not to replace it with a new personality.
The Execution
I worked with Culture across content creation, social strategy, and launch support, using playful storytelling that could travel across Meta and Instagram.
The Impact
3.9M+ people reached 26.4M+ impressions Activated across New Zealand and Australia Supported new SKU launches including Mighty Granola Delivered the brand’s top Meta and Instagram engagement
