Hubbards

Hubbards is New Zealand’s largest independently owned breakfast brand — with a rich legacy, bold packaging, and an opportunity to modernize its digital presence. In partnership with Culture, the campaign brought fresh energy to the category, blending playful content creation, platform-native social strategy, and bold storytelling that resonated with both nostalgic fans and a new generation of health-conscious consumers. This wasn’t just cereal - it was confidence in a box. Performance: 3.9M+ people reached 26.4M+ impressions Activated across NZ + AU markets Supported new SKU launches including “Mighty Granola” Delivered top engagement across Meta and Instagram for the brand