Hubbards
Client
Hubbards
Location
New Zealand
Year
2023
Credits
Walter and Wild
The Objective
Hubbards is New Zealand’s largest independently owned breakfast brand — with a rich legacy, bold packaging, and an opportunity to modernize its digital presence.
The Insight
In partnership with Culture, the campaign brought fresh energy to the category, blending playful content creation, platform-native social strategy, and bold storytelling that resonated with both nostalgic fans and a new generation of health-conscious consumers.
The Execution
This wasn’t just cereal - it was confidence in a box.
The Impact
Performance: 3.9M+ people reached 26.4M+ impressions Activated across NZ + AU markets Supported new SKU launches including “Mighty Granola” Delivered top engagement across Meta and Instagram for the brand
