Uncorking Growth in NYC

Most wine campaigns stop at awareness. This one didn’t. Swiftsure entered New York with distribution secured — but distribution doesn’t equal movement. The real challenge was velocity: getting bottles off shelves in a market that is already saturated, distracted, and unforgiving. The strategy was simple on the surface and deliberate underneath. Use paid social not to tell a long brand story, but to create a clear, immediate reason to buy — in-store or online — and remove every possible point of friction. Creative was intentionally restrained. Product-forward. Confident. No noise. No unnecessary storytelling. The focus was on clarity, premium cues, and a single action: buy, redeem, repeat. We paired this with a digital-to-retail redemption flow that allowed us to connect ad exposure directly to purchase behaviour. Once early signals showed efficiency, we introduced video and scaled into lookalike audiences to extend reach without inflating costs. The result wasn’t just attention. It was action. Performance - 1,839,507 impressions across New York - 1,278,505 people reached at a controlled frequency - 10,680+ landing page views tied directly to purchase intent - 41% reduction in CPM as spend scaled