Swiftsure, Now Pouring in New York
Client
Swiftsure
Year
2024
Location
New York City
Discipline
Digital
Headline result
1.84M
Impressions across New York
Channels
Paid social, video, lookalike audiences, retail redemption
A paid social and retail redemption campaign, led from strategy through to execution, that turned Swiftsure’s New York distribution into bottles sold.
Led strategy, paid media and execution
Max Lawton
Strategy, paid media and execution
Simon Turner
Cofounder and Partner, New Ground
Steven Fernandez
CEO, New Ground
Swiftsure already had distribution in New York. The job was turning that availability into bottles leaving the shelf.
The campaign needed clarity, a premium feel and as few steps as possible between seeing the wine and buying it.
Owning the strategy, paid social and creative direction, building a redemption flow that linked digital to retail, then scaling the strongest signals through video and lookalike audiences while costs came down 41%.
Impressions across New York
People reached at a controlled frequency
Landing page views tied to purchase intent
41% lower CPM as spend scaled
