Uncorking Growth in NYC
Client
Swiftsure Vineyards + New Ground
Location
New York City, United States
Year
2024
Credits
Max Lawton — Strategy, Paid Media & Execution
New Ground team below
Steven Fernandez — Account Manager and Creative Guidance
Simon Turner — Account Manager
The Objective
Swiftsure had distribution in New York. I needed to help turn that availability into actual movement.
The Insight
The campaign did not need a long brand story. It needed clarity, a premium feel, and as little friction as possible between seeing the wine and buying it.
The Execution
I led the strategy, paid social, creative direction, and digital-to-retail redemption flow, then scaled the strongest signals through video and lookalike audiences.
The Impact
1,839,507 impressions across New York 1,278,505 people reached at a controlled frequency 10,680+ landing page views tied to purchase intent 41% reduction in CPM as spend scaled
