KFC

KFC is one of NZ’s most iconic fast food brands — but staying relevant means more than just a tasty menu. Across a series of high-impact social and digital campaigns, this work helped the brand find its voice in culture, online, and IRL. From Gen Z-targeted formats to clever product launches, the approach combined bite-sized storytelling, brand wit, and platform-native creative that kept engagement (and orders) high. Highlights include seasonal campaigns, a successful push into TikTok, and some of the most consistently high-performing social content in the QSR category.