KFC
Client
KFC New Zealand
Location
New Zealand
Year
2023
Credits
Culture - The Social Led Agency
The Objective
KFC needed to stay culturally relevant as attention moved into new formats and platforms.
The Insight
The brand did not need to become younger. It needed to understand how younger audiences actually talk, scroll, and decide what is worth sharing.
The Execution
I worked with Culture across platform-native social, product launches, seasonal campaigns, and the brand’s expansion into TikTok.
