KFC, in Your Feed
Client
KFC
Year
2023
Location
New Zealand
Discipline
Brand Strategy
Channels
Social, TikTok, product launches
Social and digital for KFC New Zealand, including the brand’s move into TikTok.
Social and digital, at Culture
Max Lawton
Social Media and Digital Manager
Culture
Agency
KFC New Zealand
Client
Keep KFC culturally relevant as attention moved to new formats and platforms.
KFC didn’t need to act younger. It needed to understand how younger audiences talk, scroll and decide what’s worth sharing.
With Culture: social built for each platform, product launches, seasonal campaigns and the brand’s move into TikTok.
