Making Quiet Luxury Loud in London
Client
Rahui
Location
London, United Kingdom
Year
2022
Credits
Max Lawton - Strategy & Social Rollout
Rahui London - Brand & Product Team
The Objective
I needed to help Rahui grow in the UK without making the brand feel louder or less considered.
The Insight
Luxury does not need to shout to be noticed. The challenge was building enough momentum while protecting the restraint that made the product desirable.
The Execution
I led the social strategy and Christmas rollout across the UK, focusing the work on four hero SKUs and treating Instagram as an extension of the brand experience.
