Rahui, Launching in London
Client
Rahui
Year
2022
Location
Auckland, for the UK market
Channels
Instagram, social strategy
A social strategy and Christmas rollout for Rahui’s launch in the UK, built around four hero products.
Strategy and social rollout
Max Lawton
Strategy and social rollout
Rahui
Brand and product team
Grow Rahui in the UK without making the brand any louder or less considered.
Luxury rarely needs to shout. The trick was building momentum while protecting the restraint that made the product desirable.
Social strategy and the UK Christmas rollout, centred on four hero SKUs, with Instagram treated as part of the brand experience.
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