Rebel Sport
Client
Bricoes Group / Culture
Location
New Zealand
Year
2023
Credits
Culture - Social Led Agency.
Briscoes Group
The Objective
Rebel Sport needed a way to speak to real New Zealanders without falling back on generic retail language. I built the campaign around everyday athletes and real moments of movement.
The Insight
People do not need another ad telling them that sport is good for them. They respond better when the work recognises what movement actually looks like in their lives.
The Execution
I combined paid Meta campaigns, bold hero visuals, and hyper-local targeting to make the work feel personal at scale.
The Impact
7.1M+ impressions across Meta and YouTube 910K+ video views 24% lift in CTR versus the previous retail campaign Highest-performing Q4 campaign in the brand’s digital history
