Rebel Sport

Rebel Sport wanted to move beyond generic retail ads — and speak directly to real New Zealanders. I developed and launched a nationwide campaign focused on storytelling over selling, spotlighting everyday athletes and real moments of movement. We layered in paid Meta campaigns, bold hero visuals, and hyper-local targeting to connect in a way that felt personal, not mass. The result? A retail campaign that moved product and people through the Weekly Top 5 and RebHex Performance: 7.1M+ impressions (Meta + YouTube) 910K+ video views +24% lift in CTR vs previous retail campaign Generated highest-performing Q4 campaign in brand’s digital history