Villa Maria
Client
Culture, Walter + Wild
Location
New Zealand, Canada, United States
Year
2024
Credits
Agency - Culture.
The Objective
Villa Maria needed to stay premium while becoming more relevant and approachable to younger consumers.
The Insight
Premium does not have to mean distant. The strongest work made the brand feel easy to enter without making it feel ordinary.
The Execution
I worked across the digital strategy, creator partnerships, storytelling, and paid media plan, building a system that could work across Meta, YouTube, and Google.
The Impact
5.9M+ impressions across Meta and YouTube 746K+ video views in under 30 days 31% increase in traffic to retail partner sites 17% uplift in DTC sales during the campaign period $4.12 CPM on Meta, 40% below the category benchmark
