Playground
Side projects, experiments and ideas.
Some are live, some are still sketches. The demos below are real, so have a play.
01
LIVE
interesting.co.nz
Independent editorial from New Zealand, for the still curious. Interviews, features and opinion, plus the Stay interesting. newsletter.
Why it’s interesting
A media brand built from nothing, with a clear point of view and a voice you’d recognise. It’s where I test positioning, editorial and audience growth on my own terms.
02
CONCEPT
yay.co.nz
A tiny tool for celebrating someone. Write their small win, send the link, and their screen bursts into a YAY.
Why it’s interesting
Every yay ends by asking the person to send one on, so it grows through the people it delights. It’s also an easy fit for a sponsor who wants to own a moment of pure good news.
03
CONCEPT
silly.co.nz
A brief generator for creative people. Spin a brand, an audience and a ridiculous constraint, then crack it.
Why it’s interesting
Silly briefs are a serious warm up. Constraints force better ideas, and the best answers are made to be shared, which builds a community of creative people around one simple ritual.