Introducing interesting.
Client
interesting.
Year
2026
Location
Auckland, New Zealand
Discipline
Brand Strategy
Digital
An independent editorial platform from New Zealand, covering people, culture, money, design, music, taste and opinion.
Cofounder and editor
Build an independent editorial brand for people who are still curious about the place they live and the people in it.
The internet has plenty of content. It’s short on things worth reading, and shorter still on New Zealand stories told with real curiosity and a sense of humour.
Brand strategy, editorial direction, positioning, interviews, feature writing, commissioning, art direction, content and social strategy, the Stay interesting. newsletter, audience development, website direction and the publishing system behind it.
50+
Original stories published
9
Sections, from People to Money
3
Regions: New Zealand, Australia and the world
An independent title with a clear point of view, a voice you’d recognise and a growing library of interviews, features and opinion across New Zealand and Australia.
