interesting.
Client
interesting.
Location
Auckland, New Zealand
Year
NZ
Credits
Max Lawton, Co-Founder & Editor
The Objective
Build an editorial brand for people who are still curious.
The Insight
The internet did not need another content machine. It needed more things worth reading.
The Execution
Brand strategy, editorial direction, positioning, copywriting, feature writing, interviewing, commissioning, art direction, content strategy, social strategy, audience development, website direction and publishing systems.
The Impact
Created an independent editorial platform with a clear point of view, recognisable voice and a growing library of original stories.
