Dry January with Khloé and Kris

Dry January isn’t just a trend — it’s a battlefield. Retailers flood shelves. Wellness brands flood feeds. But despite all the buzz, no one had truly owned the moment in culture. Our insight? Everyone talks about what you give up. We flipped the script: let’s talk about what you gain. We studied past campaigns, Google search spikes, conversion drop-offs, and celebrity-brand resonance. Then we built a playbook that turned Dry Jan into our Super Bowl.