Greggs Sauces
Client
Greggs Sauces
Location
USA, Nationwide
Year
2024
Credits
Agency - Culture
The Objective
The goal was to make a familiar pantry brand feel relevant and entertaining without losing the warmth people already associated with it.
The Insight
A classic product does not need a complete reinvention. Sometimes it needs a sharper point of view and a better reason to show up in culture.
The Execution
I developed the campaign across Meta, using a visual refresh, UGC, and audience targeting to connect nostalgia with a more current energy.
The Impact
12.9M+ impressions
