Greggs Sauces

Stirring up scrolls for one of NZs most-loved pantry brands

Stirring up scrolls for one of NZs most-loved pantry brands

Client

Greggs Sauces

Location

USA, Nationwide

Year

2024

Credits

Agency - Culture

Info

Gregg’s wanted to bring some heat to a classic Kiwi favourite — so I developed a cheeky, full-funnel Meta campaign that paired nostalgic flavour with modern energy. With a bold visual refresh, spicy UGC, and smart audience targeting, the campaign served up 12.9M+ impressions and reminded NZ why Gregg’s still runs the sauce game.

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