Walmart: National Retail Rollout
Client
Free AF
Location
Los Angeles
Year
2024
Credits
Max Lawton, Lisa King
The Objective
The job was to make a large retail expansion feel visible and easy to act on, both online and in-store.
The Insight
A retail listing only matters when people know the product is there and understand why it is worth choosing.
The Execution
I led the launch strategy across geo-targeted paid media, Amazon crossover, Walmart Connect, and in-store promotional support.
The Impact
National launch across 1,300+ Walmart stores
