Now in 1,300 Walmart Stores
Client
Free AF
Year
2024
Location
Los Angeles
Discipline
Brand Strategy
Headline result
1,300+
Walmart stores at launch
Channels
Geotargeted paid media, Amazon, Walmart Connect, in store
Featured in
The marketing behind Free AF’s national rollout into more than 1,300 Walmart stores.
Brand and digital, at Free AF
Max Lawton
Global Brand and Digital Manager
Lisa King
Founder and CEO, Free AF
Make a big retail expansion visible and easy to act on, online and in store.
A listing only matters once people know the product is there and why it’s worth picking up.
Launch strategy across geotargeted paid media, Amazon crossover, Walmart Connect and promotional support in store.
Walmart stores at launch
National retail launch across the US
