New Zealand Natural
Client
Culture
Location
New Zealand & Australia
Year
2022 + 2023
Credits
Images by Unsplash
The Objective
I wanted to make the summer work feel emotionally familiar while still giving people a reason to click, visit, and buy.
The Insight
Nostalgia gets attention, but it is not a strategy on its own. The work needed a clear path from a nice summer feeling to a real retail action.
The Execution
I led the campaign across Meta, influencer UGC, and performance-led creative for the New Zealand and Australian markets.
The Impact
8.3M+ impressions 1.2M+ video views 3.6% CTR versus a category average of 1.9% 22% uplift in retail footfall tracked through postcode-targeted offers
