New Zealand Natural

I led the seasonal digital campaign for New Zealand Natural across NZ and AU, blending lifestyle storytelling with performance-led creative. We rolled out Meta ads, influencer UGC, and playful summer visuals designed to drive engagement and in-store visits. The result? A scroll-worthy scoop of nostalgia that delivered on clicks and conversions. Performance: - 8.3M+ impressions - 1.2M+ video views - 3.6% CTR (vs category avg. 1.9%) +22% uplift in retail footfall (tracked via postcode-targeted offers)