Bullseye: Free AF x Target
Client
Free AF
Location
USA (Nationwide)
Year
2024
Credits
New Ground
The Objective
The launch needed to feel bigger than a new listing. I wanted people to know where to find Free AF and why the product was worth trying.
The Insight
Retail and digital work best when they are connected. Awareness should make the shelf easier to find, and the shelf should give the awareness somewhere to land.
The Execution
I led the rollout across geo-targeted paid campaigns, influencer awareness, Target Circle integration, and on-shelf creative.
The Impact
Launched across 650+ Target stores in the US
