WasteX: A Second Brain for Construction
Client
WasteX
Location
New Zealand
Year
2024 - Present
Credits
Max Lawton - Co-Founder
WasteX - Engineering & Product Team
The Objective
WasteX is built to make resource and waste data easier to capture, understand, and use on construction projects.
The Insight
The industry does not need more sustainability theatre. It needs better information, less admin, and a clearer connection between resource decisions and commercial outcomes.
The Execution
As a co-founder, I work across product vision, brand, narrative, go-to-market, and growth, alongside engineering and the wider product team.







