WasteX, a Second Brain for Construction
Client
WasteX
Year
2023 to now
Location
New Zealand
Discipline
Brand Strategy
Digital
Channels
Brand, go to market, product
Featured in
WasteX is software that helps construction teams capture, understand and report resource and waste data. I’m one of the cofounders.
Cofounder, brand and go to market
Max Lawton
Cofounder
WasteX
Engineering and product team
Make resource and waste data easier to capture, understand and use on construction projects.
Construction doesn’t need more sustainability theatre. It needs better information, less admin, and a clearer line between resource decisions and the bottom line.
As a cofounder, I look after brand and go to market, working alongside engineering and the product team.
