Previous Clients
Selected Works
ABOUT MAX
WHat I do
I build and scale brands with impact. From early-stage positioning to multi-channel execution, I lead strategies that drive revenue, cultural relevance, and lasting brand equity — fast.
My background
Originally from New Zealand, now U.S.-based. Over the past 7+ years, I’ve launched and grown consumer brands across the U.S., NZ, and Australia - including the U.S. expansion of Free AF into 4,500+ stores (Target, Walmart, Sprouts), and high-impact campaigns with Khloé Kardashian, Kris Jenner, and major retail partners.
I’ve worked with some of the world’s most iconic and most loved brands — including KFC, Taco Bell, Pizza Hut, and Discovery Channel - across agency and in-house roles. From global QSR giants to challenger startups, I know how to move fast, think big, and get results.
My approach
Lead with clarity. Execute at speed. I connect bold creative with strategic performance — blending cultural intuition with measurable outcomes. I believe the best marketing doesn’t just look good — it sells, scales, and earns attention people don’t scroll past.
Career
(2017 - 2019) Digital Marketing Specialist, Marketing Association
(2019 - 2021) Senior Community Manager, Mosh
(2021 – 2023) Digital Marketing Manager, Culture
(2023 – Now) Brand & Digital Lead, AF Drinks
awards
+ AIMES Innovation - (Science and Innovation) - 2025
+ EY Entrepreneur of the Year for North Auckland, NZ - 2017, 2018
+ CEO of the Year, Young Enterprise New Zealand, Auckland - 2018
+ AIMES Emerging Talent Award (Innovation) - 2018
+ 1st Place Winner - Entrepreneurs in Action (EIA), New Zealand - 2018
+ Singapore Business Challenge Winner, New Zealand Embassy
+ 1st Place Winner - Auckland Challenge, New Zealand Trade & Enterprise (NZTE)
+ 1st Place Winner - University of Auckland Centre for Innovation and Entrepreneurship
+ 2nd Place - Sir Todd Foundation Award
+ Vice President of the Emerging Marketers Group, New Zealand
+ Member for OneClub.org - The One Club for Creativity, NYC.
