AF x Coachella 2025

AF Drinks became one of the first-ever non-alcoholic cocktail brands to activate at Coachella — in partnership with The New Bar - serving tens of thousands across GA, VIP, Resort, and Safari Campgrounds. The goal: redefine what a “festival drink” could be. Led end-to-end brand activation for Coachella and Stagecoach 2025, including creative, digital. Oversaw multi-week festival sampling, earned media, and brand integration across one of the most culturally influential stages in the world across 250,000+ people