Live at Coachella 2025
Client
Free AF
Year
2025
Location
United States
Discipline
Brand Strategy
Digital
Marketing Materials
Channels
Sampling, experiential, earned media, digital
Featured in
Free AF’s first activation at Coachella, with The New Bar, running across Coachella and Stagecoach 2025.
Brand and digital, at Free AF
Max Lawton
Global Brand and Digital Manager
Lisa King
Founder and CEO, Free AF
The New Bar
Activation partner
Show that a drink without alcohol can hold its own at one of the biggest cultural moments of the year.
At a festival, people want something social they’ll remember, and nobody wants a lecture about moderation. The drink had to earn its place like everything else there.
Creative, digital, sampling, earned media and brand integration across Coachella and Stagecoach 2025, in partnership with The New Bar.
The brand’s first time at Coachella Served tens of thousands of people across GA, VIP, Resort and the Safari Campgrounds
