New York Fashion Week with MGK
Client
Free AF
Year
2025
Location
New York
Discipline
Digital
Channels
Influencers, PR, Instagram Reels, paid social
A Free AF takeover at The Daily Front Row’s Fashion Media Awards in the Rainbow Room, during New York Fashion Week, with MGK.
Brand, digital and social, at Free AF, including filming, publishing and boosting the social reels
Max Lawton
Global Brand and Digital Manager
Lisa King
Founder and CEO, Free AF
The Daily Front Row
Partner
Simon Turner
Cofounder and Partner, New Ground
Steven Fernandez
CEO, New Ground
Make Free AF feel like it belonged at New York Fashion Week.
Fashion week already has plenty of polish. What it could use was personality, a surprise or two, and a bit of noise in the right places.
The Daily Front Row partnership, influencer and PR coordination, backstage relationships, and social reels filmed on the night, then published and boosted alongside street style photography and MGK’s own channels.
In the feed
