MGK x NYFW - Daily Front Row
Client
Free AF
Location
New York
Year
2024
Credits
Influencer & PR Coordination with stylists, editors, and cultural tastemakers including celeb glam teams, stylists, and backstage crews.
Paid & Organic Social Campaign amplified via reels, street-style photography, and MGK’s own social footprint.
The Objective
I wanted the activation to feel native to NYFW rather than like a brand placement dropped into the background.
The Insight
Fashion week already has plenty of polish. The opportunity was to add personality, surprise, and a little bit of noise in the right places.
The Execution
I worked across the Daily Front Row partnership, influencer and PR coordination, backstage relationships, and a paid and organic social campaign built around reels, street-style photography, and MGK’s own social footprint.
