Aunt Betty’s
Client
Culture, Walter + Wild
Location
USA, (Nationwide)
Year
2024
Credits
Agency - Culture
The Objective
The launch needed to make a familiar dessert feel new, playful, and worth talking about.
The Insight
Nostalgia works harder when it has a sense of humour. The campaign used the familiarity of pudding, then gave it a more current voice.
The Execution
I led the digital launch across Meta-first creative, influencer collaborations, giveaways, and UGC moments.
