Aunt Betty’s Saucy Puddings
Client
Aunt Betty’s
Year
2022 to 2023
Location
New Zealand
Discipline
Brand Strategy
Channels
Meta, influencers, UGC, giveaways
The digital launch of Aunt Betty’s Saucy Puddings, a new range built around dessert with attitude.
Social and digital, at Culture
Max Lawton
Social Media and Digital Manager
Culture
Agency
Walter & Wild
Client
Make a familiar dessert feel new, playful and worth talking about.
Nostalgia works harder with a sense of humour. The campaign kept the familiarity of pudding and gave it a more current voice.
The digital launch, led by Meta creative, with influencer collaborations, giveaways and UGC.
Next project
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A Kiwi pantry classic, given a fresh look and a louder voice.
