Millie Skies

Unhinged on purpose.

Unhinged on purpose.

Client

FREE AF

Location

Los Angeles

Year

2024

Credits

Creative Agency — New Ground Steven Fernandez & Simon Turner

Brand / Content / Social — Max Lawton

Brand — Free AF

Creator — Millie Skies

Info

Getting into Walmart and Target isn't just a sales conversation. It's a proof-of-demand conversation. Buyers want to see that people already care. So when we needed cultural momentum behind us on shelf, we called Millie Skies... Millie isn't a creator you brief and wait on. She's a full creative force who conceives, shoots, and delivers content that feels completely her own while hitting every brand mark. We built a series of curated, tailored videos together, designed for retail activation and built to travel. In-store. Paid social. Wherever the brand needed to show up and mean something. The brief was to make Free AF feel like something people were already obsessed with. She didn't just meet it. She made it look effortless.

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